Love the Bobbie? Well Why Don't You Marry It?
Capriotti's Offers Fans A Chance To Wed The Greatest Sandwich In America
LAS VEGAS, NV, July 16, 2010 /24-7PressRelease/ -- Capriotti's Sandwich Shop, makers of award winning unique sandwiches, announced today that they will offer fans of their signature sub, The Bobbie , an opportunity to prove their undying affection through the act of "Holy 'Cap'-rimony". The sandwich, which was recently voted "The Greatest Sandwich in America" by an AOL poll, is ready to take its relationship with the citizens of Las Vegas to the next level, as Capriotti's legions of devotees are cordially invited to "Marry A Bobbie " at the Little White Wedding Chapel in Las Vegas on July 21.
The "Marry A Bobbie " event comes on the heels of Capriotti's new Las Vegas-area advertising campaign, "VoCAPulary", which features a new Capriotti's lexicon, including the concept of "Holy 'Cap'-rimony," wherein a love of Capriotti's inspires customers to want to marry their fresh, delicious sandwiches. Capriotti's has decided to take this concept one step further and encourage fans to publicly announce their loyalty through a marriage ceremony. Fans who choose to marry a Bobbie will receive a free 9" Bobbie , an official marriage certificate, and a wedding photo. Participants are encouraged to dress up as the bride or groom, and the fans with the wackiest wedding photo will receive free Bobbies for a year. The winning photo will be posted on Capriotti's Facebook account.
"We think that the idea of 'Holy 'Cap'-rimony' really speaks to the devotion of our customers in the Las Vegas market," said Ashley Morris, CEO of Capriotti's. "Marrying The Bobbie is the ultimate way for fans to show their love for our brand, and we want to give back to them as well by offering them a chance at a year's supply of our signature sandwich. We hope all of our loyal patrons will join us for what is sure to be a lively and joyous occasion. Plus they'll get a free Bobbie!"
The Bobbie features homemade oven-roasted turkey, whole cranberry sauce, stuffing and mayo on a delicious sub roll. To see the original "Holy 'Cap'-rimony" ad that inspired this event, please visit http://tinyurl.com/HolyCaprimony or to the see the entire Capriotti's campaign, please visit http://tinyurl.com/AllCapSpots or www.facebook.com/capriottis. "The "Marry A Bobbie " event will take place July 21 from 4 p.m. - 7 p.m. at the Little White Wedding Chapel, 1301 Las Vegas Boulevard South, Las Vegas, Nev., 89104. Las Vegas-based iStreamPlanet is donating the web broadcast services for the event. To watch, please visit http://www.alittlewhitechapel.com/istreambis.html and click on the link that says "Click here to watch a wedding", and then enter the groom's first name "Bobbie" and the groom's last name "Capriottis". For general information, franchising or catering, please visit www.capriottis.com.
About Capriotti's Sandwich Company
Founded in 1976, Capriotti's Sandwich Company is a multiple award-winning specialty sandwich retailer with more than 60 company-owned and franchise locations in eleven states across the U.S. including: Arizona, California, Delaware, Florida, Iowa, Maryland, New Jersey, Pennsylvania, Utah, Wisconsin and Nevada. With a reputation for gourmet taste, Capriotti's prides itself on using the freshest ingredients in order to provide customers with a taste of home in every bite. Their signature sandwich, the Bobbie , was voted "The Greatest Sandwich in America" by thousands of readers across the country and reported by AOL.com. For more information, visit www.capriottis.com.
Press Release Contact Information:
Sabina Gault
Konnect PR
CEO
888 S. Figueroa St., Ste 630
Los Angeles, CA
USA 90017
Voice: 2139888344
Website: Visit Our Website
