Flip Flop Shops & REEF Spring into Summer!
Create a Splash with April Promotion, Invite Consumers to 'Expose Toes' with REEF

ATLANTA, GA, April 03, 2010 /24-7PressRelease/ -- Just in time for the warmer weather and arrival of flip flop season, Flip Flop Shops and REEF are encouraging consumers to "Free Their Toes" with a new system-wide promotion.

Throughout the entire month of April, consumers at any of the Flip Flop Shops' locations throughout the United States, Guam and Canada will receive a free gift with any REEF sandal purchase. A Fanning Sandal Keychain, complete with bottle opener, will come with the purchase of any men's product, while women will receive a Ugandal Bracelet.

"We're stoked about it," said Brian Curin, the President (Size 10) of Flip Flop Shops, adding that having the company's first system-wide promotion of the year sponsored by REEF was a no-brainer. "We couldn't think of a better way to welcome flip flop season back than with a promotion sponsored by the #1 Action Sports Sandal Company in the world."

As part of the promotion, each Flip Flop Shops location will receive a promotional facelift, complete with hanging banners, floor graphics and a DVD loop to be played on the shops' flat screen televisions. In addition, Flip Flop Shops' unique and innovative "flip flop trees" will be exclusively dedicated to the REEF product line. Flip Flop Shops staff will create further awareness around the promotion by wearing "Reef Ridiculously Comfortable " t-shirts.

"Throughout the past several years, Flip Flop Shops has done a tremendous job of filling what was a real void in the market for people who want to go to one place and find the hottest brands and latest styles of flip flops and sandals," said Jim Gerson, President (Size 11) of REEF. "We are honored that they have been carrying our products since the beginning and look forward to a continued partnership that invites consumers to Free Their Toes."

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, VANS, havaianas, Flojos and O'Neill, among others. Since, the company's mission has been to provide the opportunity for anyone, in any climate, to "live...work...play with their toes exposed " while wearing the freedom of flip flops on their feet.

Today, Flip Flop Shops has locations operating in Arizona, California, Delaware, Florida, New Jersey, Nevada and Texas, as well as shops in Canada and Guam. The company will soon open additional shops in Hawaii, Idaho, Utah, Tennessee, North Carolina, South Carolina, Colorado, Ohio and the Caribbean.

For more information about the promotion or to find your nearest Flip Flop Shops, visit www.flipflopshops.com.

Press Release Contact Information:

Fishman Public Relatios
Fishman Public Relations
Account Coordinator
1161 Lake Cook Road, Ste. E
Deerfield, IL
United States 60015
Voice: 847-945-1300 ext 225